Local Search Academy
A free local SEO course in six short lessons on how people find a local business today: on the map, in the ads and in AI answers. Each lesson ends with one thing to do today. Still being written.
- 1How close you are
- 2How well you match
- 3How well known you are
Today’s task Search your service. Write down who shows up.
Coming soon- Lesson 1
How Google picks the top three
Why the map shows three names, and the three things Google weighs: how close you are, how well you match the search, and how well known you are.
Today’s task: Search your main service from your shop and write down who shows up.
- Lesson 2
Your Business Profile, set up right
Categories, services, hours and photos. The fields most owners skip, and the ones that move you up.
Today’s task: Compare your main category with the top business on the map.
- Lesson 3
Reviews that bring calls
How to ask, when to ask, and how to reply so a stranger trusts you before they call.
Today’s task: Send one review request to a happy customer.
- Lesson 4
Service pages that rank in your city
One page per service, written for the people who search for it, with proof they can check.
Today’s task: List every service you sell. Each one needs its own page.
- Lesson 5
Google Ads without the waste
Which searches to pay for, which to block, and how to count every call the ads bring in.
Today’s task: Open your search terms report and block one search that never buys.
- Lesson 6
Getting named by AI
Why ChatGPT and Gemini name some local businesses and skip others, and what you can do about it.
Today’s task: Ask ChatGPT who the best business in your trade is in your city. Note who it names.
How will the lessons work?
- Short. Each lesson takes about 10 minutes to read or watch.
- Practical. Each one ends with a single task you can do today.
- Free. No sign up wall, no upsell inside the lesson.
- Real. Built from the work I do for clients, with screenshots, not theory.
After the lessons: Map Pack in 30 Days
A free course with one small task a day for 30 days, sent to your WhatsApp or inbox. It is still an idea on the drawing board, so it comes after the six lessons.
Questions about the Academy
When will the Academy open?
There is no date yet. I am writing the lessons between client work, and I will not rush them. Join the waitlist and I will message you the day the first lesson goes live.
Who are the lessons for?
Owners of local businesses in the US who want to understand the map, ads and AI answers, and marketers who are new to local search.
Do I need to know SEO first?
No. Each lesson starts from zero and uses plain words.
Will it cost anything?
No. The six lessons will be free.
Rather have it done for you?
The Academy teaches you to do it yourself. If you would rather hand it over, send me your website and city.